An Open Letter to the Motocross CEO: Ushering in a New Era
As lifelong fans, riders, and stewards of motocross, we write to you not just with concern—but with hope. Motocross stands at a pivotal crossroads, one shaped by new generations, evolving technologies, and a global call for sustainable, inclusive, and progressive sporting culture.
We believe it’s time for a new era.
This sport, rooted in grit, adrenaline, and the undying spirit of riders and fans, deserves to grow beyond its current boundaries. From local tracks to global championships, motocross has captivated hearts. But it’s also time to reimagine what it can be—not just for thrill-seekers, but for families, communities, and the planet.
First, we urge you to push for broader accessibility. Entry-level participation is prohibitively expensive. Let’s collaborate with manufacturers, sponsors, and local governments to support youth programs, subsidized equipment, and track accessibility—especially in underrepresented communities.
Second, we need sustainability at the core of motocross’s future. Electric motocross bikes are no longer science fiction; they are viable, powerful, and market-ready. Investing in green technologies, noise-reduction initiatives, and environmentally responsible track development will ensure the sport thrives without compromise.
Third, diversity must not be optional—it must be embraced. Motocross has often lacked gender and racial representation. Let’s build pipelines to empower women, BIPOC athletes, and international talents with real support, not just surface-level marketing.
Finally, digital innovation should be a priority. Esports, virtual fan experiences, livestreams, and social engagement can transform viewership and create global fandom. Motocross doesn’t need to compete with other sports—it needs to lead by example.
We recognize the complexity of this industry, but with your leadership, motocross can evolve while honoring its roots. A sport born from rebellion and freedom now has the chance to be a blueprint for inclusion, responsibility, and innovation.
The fans are ready. The riders are ready. The world is watching.
Let’s ride into this new era—together.
Let me know if you’d like to tailor this for a specific company (like AMA, MXGP, or Feld Entertainment), add more technical content, or make it more casual/formal.
